More About Me

Designing user experiences that feel intuitive, elegant, and human.

I am a UI/UX designer focused on turning ideas into clear user journeys, thoughtful interfaces, and product experiences that are both functional and visually refined.

8+ Years in UI/UX design
48+ Interfaces designed
100% User-centered process
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Portrait of Zoya
Current Focus

UX research, wireframing, interactive prototypes, and polished product interfaces for modern brands and startups.

What I Bring

A design process built around real users

User Research

I study user needs, pain points, and behavior patterns to build experiences that feel useful from the first interaction.

Interface Design

I create clear layouts, strong hierarchy, consistent components, and visuals that make products feel polished and easy to use.

Prototyping

I turn ideas into interactive flows and testable prototypes so decisions can be validated before development begins.

Core Expertise

Tools and capabilities

User Research Personas User Flows Wireframing Low-Fidelity Prototypes High-Fidelity UI Design Systems Responsive Design Usability Testing Accessibility Visual Hierarchy Interaction Design Figma
Strengths

How I usually work

  • Start with user problems before deciding on visual direction.
  • Design simple journeys that reduce confusion and improve flow.
  • Build interfaces with consistency, clarity, and emotional balance.
  • Collaborate closely with founders, product teams, and developers.
Career Snapshot

How my UI/UX journey has evolved

Foundation

Learning user-centered design

Built a strong foundation in design principles, user behavior, layout structure, and interface clarity.

Delivery

Designing products for clients

Worked on websites, dashboards, mobile apps, and landing pages for startups, brands, and digital teams.

Today

Creating polished product experiences

Focused on UX strategy, modern UI systems, and refined interfaces that make products feel premium and easy to navigate.